Global beauty company APR has set a new record for its highest-ever half-year performance, once again demonstrating notable results and growth in the industry.

APR announced on the 6th that its consolidated sales for the second quarter were KRW 327.7 billion, with an operating profit of KRW 84.6 billion, based on preliminary figures. This represents growth of 111% and 202% respectively compared to the same period last year. The operating profit margin stands at 25.8%.

The second quarter, typically considered a slow season for the industry ahead of summer, saw APR exceed market expectations for two consecutive quarters. Consequently, the overall performance for the first half of 2025 is also a record high. Preliminary figures for the first half show sales of KRW 593.8 billion and an operating profit of KRW 139.1 billion, reflecting growth of 95% and 149% respectively from the previous year. Notably, the operating profit surpassed last year's total operating profit of KRW 122.7 billion.

By business segment, the sharp growth in the cosmetics and beauty sector drove the overall performance. In the second quarter alone, this segment achieved sales of KRW 227 billion, tripling from the same period last year. The flagship brand Medicube has established itself as a global brand, buoyed by the success of pop-up stores in Los Angeles and Hong Kong and the expansion of distribution channels in Europe.

The beauty device segment also surpassed KRW 90 billion in sales for the second quarter, growing 32% year-on-year. The flagship product Booster Pro gained global popularity, driving overall growth, while in May, the Medicube AGE-R beauty device set a record by surpassing cumulative sales of 4 million units both domestically and internationally.

Regionally, overseas sales continued to rise, underpinned by overwhelming growth in the U.S. market. APR's overseas sales accounted for 78% of the total in the second quarter. Particularly, the U.S. accounted for 29% of total sales in the second quarter, becoming the country with the highest sales, surpassing domestic figures. Sales in the U.S. alone exceeded KRW 160 billion in the first half. Additionally, Japan, with a growth rate of 366% in the second quarter, and Europe, where order volumes continue to increase, are emerging as new markets.

APR plans to realize its goal of becoming a trillion-KRW sales company in 2025 based on these strong results. Sales at Ulta Beauty, a U.S. beauty specialty retailer, are set to become more active, and offline expansion into emerging markets such as Europe is also planned. Furthermore, with the special year-end period including Thanksgiving and Christmas in the U.S. approaching in the second half, APR intends to continue efforts for shareholder returns and mutual growth based on its performance.

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