Digital marketing and web development company WACUS (CEO Kim Sung-tae) is moving beyond simple production outsourcing to transform itself into a “tech-oriented business partner” that integrates data analytics. At the same time, it is pursuing entry into the North American market using its U.S. subsidiary as a bridgehead.

WACUS is shifting away from one-off website production and is refining a system that provides continuous technology management and data performance analysis. After deployment, it visualizes and provides data on visitor inflows and conversions, while fully launching a “subscription-based management service” that combines regular technology updates with data reports. The company aims to support client growth and establish a stable foundation for service operations through this model.

Global market expansion is also being pursued step by step. The company recently established a local subsidiary in Seattle, in the United States, and is working on building local infrastructure, including obtaining an E-2 visa. It plans to use the Korean community and Korean-owned businesses—where entry barriers are relatively low and networks are already in place—as an initial foothold, and then gradually expand its local market targets based on its technological capabilities.

Kim Sung-tae, CEO of WACUS, stated, “The essence of an agency lies in enhancing the client’s business,” adding, “Starting with serving as a bridge that connects the technological capabilities we have built in Korea with the Korean community in the United States, we will become a tech company that grows together with our clients.”

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