Cosmento Korea, which owns the sensitive skin specialist brand Hebe Blue, announced that it is showing significant growth in overseas markets.

According to Cosmento Korea, as of July this year, six months after the launch of Hebe Blue's global business, overseas sales utilizing the Amazon platform began to surpass domestic sales.

The company stated, "Before entering overseas markets, we conducted an analysis of the market characteristics of each region," explaining that "through this, we identified the needs for sensitive skin care in North America and the preference for K-beauty in Southeast Asia, and established entry strategies accordingly."

Hebe Blue emphasizes ingredient transparency as a core value. It provides consumers with information on the ingredients and their contents used in its products and has built a product line centered on functional ingredients for skin improvement.

An industry insider commented, "The rapid increase in overseas sales proportion by a domestic brand is due to a high understanding of the local market," adding that "this is an example of K-beauty spreading globally beyond Asia."

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