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The assets held by a company are not merely numbers on a ledger. They encompass IT equipment, office supplies, and software, all of which are directly linked to management efficiency. However, unlike overseas, many domestic companies still manage their assets using Excel. This often leads to cost leaks due to duplicate purchases, neglected unused assets, and inaccurate accounting, along with significant inefficiencies from manual work.



Proper asset management not only reduces overall company expenses but also prevents work gaps even when personnel frequently change. Therefore, asset management is considered a survival strategy rather than a choice for companies. Especially with the spread of remote work following COVID-19, the need for transparent IT asset management has increased. In this context, Sell Ease provides an AI-based IT asset management solution that optimizes the overall asset operations of companies. This solution goes beyond merely recording and managing assets, supporting software usage analysis, company-wide asset surveys, access record tracking, and issue management through a service desk, aiming to build an integrated structure that connects management support, IT operations, and practical work.

Innovation Stemming from Real Corporate Challenges

Yoo Min-jae, CEO of Sell Ease and a B2B software expert, embarked on entrepreneurship with 14 years of experience in product development and business development. He emphasized, "Even if a product is well-made, it doesn't sell by itself, and even with good sales, the product must back it up," adding, "Understanding the real problems companies face was a priority to create software that customers want to buy."

Through meetings with over 70 corporate representatives, CEO Yoo confirmed that many companies still manage thousands of assets using Excel. He also identified issues with existing barcode-based asset management solutions, which are designed more for managers than practitioners, resulting in complex UI/UX, slow response times, and limited customization flexibility, leading to inadequate usage.

CEO Yoo pointed out, "Accumulated problems from using Excel hinder the transparency and productivity of corporate assets." To address this, he developed an asset management SaaS solution and expressed his determination to expand into overseas markets.

Question-Centric AI Asset Management Solution


Sell Ease embodies three values in its philosophy of 'Redesigning Asset Management from Zero': ▲Zero UI (easy and intuitive management) ▲Zero Work (elimination of repetitive manual work) ▲Zero Waste (reduction of asset inefficiency). CEO Yoo stated, "We focused on easy-to-use UI/UX in line with the trend of preferring intuitive work tools like Slack," adding, "Corporate customers cite high usability and convenience as the biggest advantages."

The most distinctive feature of Sell Ease is its question-centric structure rather than input-centric. Users can obtain desired information by asking questions in natural language to an AI chatbot instead of using complex filters. For example, asking, "How many spare laptops do we have?" will prompt the AI to find the answer immediately. CEO Yoo explained, "Through 'Function Calling' technology (a feature where LLM directly calls specific tools to process user requests), we addressed the hallucination (false information generation) issue of LLM and designed it to provide accurate data connected to actual corporate internal systems."

The asset registration process is also simplified. While existing solutions only offered QR code download features, Sell Ease supports the entire process from label purchase to printing on the web, facilitating easy labeling tasks. It also features automatic recognition of model names, manufacturers, and specifications from a single photo of the asset.


The core is the agent technology. This software, installed on PCs or mobile devices, tracks device utilization and software usage in real-time and automatically collects IT asset information. CEO Yoo stated, "About 20% of PCs distributed to employees remain unused for over seven days, and often only half of them are actually used," adding, "Installing Sell Ease's agent provides quantitative reports on usage history, utilization rate, performance, and unused licenses, enhancing cost efficiency." Ultimately, the agent identifies and reduces hidden cost wastage within companies.

Global KRW 1 Trillion Export Goal, Vision in Progress

Following its official launch in September 2024, Sell Ease secured approximately 30 domestic corporate clients, including Toss Place, Lush Korea, and Norang Food. Sell Ease aims to continuously enhance its system to achieve ISMS certification by the first half of next year and ensure quality that can succeed in overseas markets. It plans to add features such as AI agents and cost analysis reports in the future.


Sell Ease was selected as a collaborative company for Oracle Cloud Infrastructure (OCI), receiving practical support for product development and marketing. CEO Yoo stated, "We had the opportunity to participate in overseas investor expos such as the Seoul Investment Forum. I believe this is an essential support program for startups considering global expansion."

Based on this support, Sell Ease plans to accelerate its entry into overseas markets. CEO Yoo stated, "Based on the service quality proven in the domestic market, we plan to pioneer the global market, focusing on countries with high IT asset management demand, such as Japan and the United States," adding, "We aim to build an export-oriented SaaS model with a stable revenue base through multilingual support, global payment integration, and partnership expansion." Recently, Sell Ease has been conducting technology verification with Singaporean educational solution company 'ACP Computer,' laying the groundwork for entry into the Singaporean market.

CEO Yoo expressed, "With only 60% of Korean companies having adopted enterprise resource planning (ERP) systems, there is still a challenge in the domestic market where many do not feel the need for asset management solutions. Sell Ease aims to expand its scope as a platform managing the entire IT lifecycle, from IT asset management to service and operations, with an intuitive solution." Finally, he stated, "Our ultimate goal is to grow into a leading software company representing Korea, achieving KRW 1 trillion in exports and elevating the software industry to a central industry of the national economy."

IT Dong-A Reporter Kim Ye-ji (yj@itdonga.com)

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