Premium esports PC café brand RedForce PC Café (RedForce PC Arena), which recently surpassed 130 cumulative locations in Korea, has opened its first Asian branch in Ho Chi Minh City, Vietnam.

According to the brand, the outlet is located in a corner building on a main road in District 10 of Ho Chi Minh City, securing a landmark-level site with excellent visibility. It sits at the core of a key traffic flow where commercial facilities, residential complexes, and schools are concentrated, forming a stable customer base centered on local users.

Through close cooperation with Nongshim Vietnam, the first outlet is able to supply Nongshim food products to visiting customers, and has been completed as a specialized brand space with participation from leading global IT companies such as BenQ and ASUS. The brand plans to offer a differentiated customer experience by combining Korean food service with top-tier global gaming gear.

Vietnam is one of the fastest-growing gaming markets in Southeast Asia. Preference for FPS games is particularly strong, fostering a play culture centered around PC-based shooting games. Esports is also expanding its demand on the back of a highly loyal fan base. Interest in teams active on the global stage is high, and there is a substantial local fan base supporting Nongshim RedForce.

The Ho Chi Minh branch, which carries symbolic meaning as RedForce PC Café’s first Asian outlet, provides a premium esports environment that is rarely seen even in the local market, based on an extra-large layout and top-of-the-line specifications. All seats are equipped with Intel Core Ultra7 Series2 265KF processors, high-performance graphics cards such as the RTX 5070 and 5060, and 32GB of RAM, designed to enable stable play even in the latest games and esports environments.

Monitors are also configured with brands proven in the global esports market. The lineup includes BenQ ZOWIE 600Hz, 400Hz, and 280Hz models, ASUS 310Hz and 240Hz monitors, and LG 240Hz gaming monitors, allowing users to select the optimal environment according to their intended use and play style. The dual-monitor zone is equipped with BenQ 27-inch gaming monitors to enhance multitasking and long-duration play environments.

Seating has been configured to reflect a wide range of demand, from competitive play to individual use. The outlet offers 10 tournament seats, one streaming zone seat, nine individual seats, 12 dual-monitor zone seats, and 18 couple seats. The competition seats, which evoke an actual esports stage, are attracting attention among local influencers. In addition, it features a 20-seat, five-person-only BenQ team room and an ASUS team room with 29 seats (five five-person rooms and one four-person room), providing a space specialized for team play and esports environments.

Unlike traditional local PC cafés in Vietnam, which are mainly operated as game cafés focused on general seating, RedForce PC Café has systematically configured various seat types such as team rooms, couple seats, and individual seats, directly transplanting and recreating the operational model of Korean premium PC cafés in the local market. This has enabled the creation of a premium PC café structure that is rarely seen in the region.

The store incorporates spatial design that reflects Nongshim RedForce’s brand identity and offers a range of products such as ramen and snacks, creating an F&B environment that allows customers to conveniently enjoy food even during gameplay. It has also established an equipment experience zone that evokes a real esports environment through branding zones created in collaboration with global gaming gear brands such as BenQ and ASUS.

Seo Hee-won, CEO of B&M Company Co., Ltd., stated, “It is meaningful to present a symbolic store in Vietnam as the leading K-PC café brand through this first Asian outlet,” adding, “The local market response has already been positive, with more than 10 opening inquiries and tentative contracts under way in the Vietnam region.”

Seo continued, “Starting with the first Ho Chi Minh outlet, we will sequentially prepare openings in Danang, Hanoi, and the new city of Can Tho, using Vietnam as a strategic base in Southeast Asia to accelerate expansion,” and emphasized, “In 2026, we also plan to enter other countries such as Japan to spread K-PC café culture on the global stage.”

Finally, Seo added, “We will continue real-time communication and operational support through an open chat room with around 850 participants, and are preparing owner exchange programs and local workshops in Vietnam,” and “We also intend to maintain our royalty-free policy and the headquarters’ close support system.”

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