K-Beauty
Firms Tap 'K-Sensibility' to Expand Globally
K-content, encompassing films, dramas, music, and games infused with Korean sentiment, is achieving successive successes on the global stage, proving the adage that "the most Korean is the most global." Riding the wave of the "K-beauty" and "K-sensibility" boom, which expanded through "K-pop" and "K
2025.08.22